Tag Archives | network marketing

How to Double Your Revenue OVERNIGHT

By Hassan Ko on April 12, 2025 in Blog

To double your revenue, we’re going to presuppose that you first of all have revenue from something you’re selling, be it your own products, resale rights products, affiliates, etc.

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Let’s say right now you’re selling a $17 eBook and video course. You might be paying for your traffic or getting it in other ways, it doesn’t matter at this point.

Now watch carefully – this is a two step process. Mind you, you could simply do step 1 and ignore step 2 and it will increase your revenue. But we want to DOUBLE your revenue or better, so I highly recommend doing both.

Step 1: Build up your backend. That is, offer upsells and one time offers on all of your deals. This step alone can greatly increase your revenue, and this doesn’t have to be your own products. Go buy resell rights to products related to your $17 deal and offer those.

Now tweak your sales funnel to maximize that backend.

You want it producing as many sales as possible, and simple tweaks can sometimes result in startling increases in your conversion rates.

Step 2: Use some of your increased revenue to purchase more traffic. These days you probably want to avoid Google Ads because they’re heavily into slapping and banning, but there are plenty of other places you can advertise, such as Facebook, Bing, etc.

What’s that? You’ve never paid for advertising and don’t know where to start? Like anything new, there is a learning curve. Spend an hour a day on it and within a year you will be a bonafide expert.
Start out slowly, spending maybe $10 at a time, and work your way up. Remember, because you’ve added an entire backend to your sales system, you are already bringing in a lot more revenue than you were. By leveraging this money into yet MORE traffic, you can make more money still.

Frankly, if you’re already selling anything online consistently, focusing on these 2 simple things (improving your back end upsell to provide more value for your customers, and expanding your advertising to reach more customers for your product that is already selling) is the only thing you need to focus on to double your income, or possibly more…

3 Article Myths that Hold You Hostage

By Hassan Ko on April 12, 2025 in Blog

here is so much misinformation out there on article marketing, I want to try to set the record straight. Granted, some of this misinformation has been repeated so many times that you may be incredulous by what I’m about to tell you. Then again, you might be one of the savvy ones who see through the nonsense of article spinners and the like.

First myth: If you post an article on your website and again on Ezine Articles (or any other article directory) then you’ve got to significantly rewrite it so that’s it’s not duplicate content, right?

Wrong.

So long as it is ORIGINAL content, as in it’s your own content (whether you wrote it or hired someone to write it) you can post the exact same article on your own website and again on the article directories. That’s because Ezine Articles doesn’t care if the article has already been published — as long as it is credited to the original author.

And as far as I know, this holds true for every article directory. If there’s a directory out there demanding unique content, then they don’t know what they’re doing. It would be like asking the Beatles for a unique version of Yellow Submarine before a radio station would play it. It’s just plain crazy.

Second myth: You should publish your article to the ezine directory first, and once it’s accepted then you should publish it to your own website.

Rubbish.

Why would you give your own original content to an article directory before your own website?

If you’re thinking it somehow helps with SEO, it doesn’t. If you’re thinking they won’t take it if it’s already on your website, see above.

You publish it to your own site first to make your site the authority site and to give your site the link juice.

Your main goal in publishing articles to article directories isn’t SEO and it isn’t getting traffic from the directory. It’s to get relevant authority sites to pick up and publish your content, thus giving you valuable backlinks and yes, targeted traffic.

Third myth: “But if other websites are picking up my article, isn’t that duplicate content?”

No. Before the Internet, when the Associated Press would write an article, that article could be picked up by hundreds of different newspapers, with each paper printing the exact same article and byline.

Enter the Internet. Just like the AP, news sites generate content that is then picked up by hundreds of different websites. Each website posts the same identical article with the same byline. It’s called syndication, and it’s perfectly fine. You will NOT be penalized in any way for it, and it can provide valuable backlinks and targeted traffic to your website.

How does Google perceive syndicated content? When a particular article appears on multiple websites, Google perceives it as being POPULAR and adds SEO weight to it, depending on how many instances it discovers. And if it finds your content on high PR and authority sites, it gives it even more weight.

So, with those 3 myths officially debunked, stop being held hostage by fake news and get to work on getting your own article content published, circulated and syndicated online!

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The Secret to Higher Converting Opt-Ins

By Hassan Ko on April 12, 2025 in Blog

When building an email list we tend to think the bigger the list, the better. “How can we increase the conversions on this squeeze page?” is an ultra-common question, and surprising, the WRONG question to be asking. What’s the right question? How about, “How do I build the most RESPONSIVE mailing list?”

Please note I invite you to test what I’m about to tell you for yourself. In fact, I always invite you to test EVERYTHING I share with you, because that way you’ll know for a fact that it applies in your own unique situation.

And if what I’m about to share stretches the bounds of credibility, it’s all the more reason why you should test, test, test.

To get higher converting opt-ins, let’s first talk about what gets people to sign up for your mailing list in the first place. After that, I’ll reveal the biggest secret I know to getting a HIGH CONVERTING mailing list that will make you more money than many lists twice and three times the size.

What gets people to sign up for your mailing list?

1. Credibility and trust. Have you proven your credibility? Have you won their trust? More to the point, do they trust you, your information, your website, and your offer? If not then they’re probably going to leave without joining your list.

2. Continuity. Whatever brought them to the site – an email, an ad, an endorsement, etc. – must be what they find on the site. If they get an email saying there’s a free video on “Why men lie,” and they get to the website and they’re being offered an ebook on how to get more dates, then you’ve lost continuity, which causes confusion and casts doubt.

3. A great offer, or what we call a no-brainer. This needs to be something of high perceived value to them, something that feeds their need to know and offers them answers they’re looking for.

4. Simplicity. The easier it is to sign up for the freebie and join your list, the more likely they are to do so. Asking for only an email will get you a higher response than asking for email and first name. Every time you add another box to be filled out, you reduce the number of people who will sign-up.

Now here comes the surprising part. Again, test this on your own websites.

I’ve used squeeze pages for years to build mailing lists. I’ve also placed opt-in boxes on content rich websites.

Then I started paying attention to the results and noticed something funny, so I did some split testing.

Not believing the results, I did more split testing. And this is what I discovered:

Using a squeeze page will result in more people joining your list EVERY TIME, compared with skipping the squeeze page and sending your traffic straight to the content rich site with the opt-in box.

BUT – I make MORE money from the lists built from the content rich pages than from the squeeze pages.

That’s right – fewer sign-ups and more money. At first I didn’t understand this, because I just assumed that the squeeze page was capturing the same people the content rich pages captured, plus more.

But obviously it’s NOT the same people, as the split testing bears out. The people who make good customers are the ones who read some of your content, like what they’re reading and want more.

These are the people who will REMEMBER you when you email them. They’re also the ones you’ve already established some credibility with, and because of this they trust you and are more likely to buy from you.

Surprised? I know I was. If you want to test this yourself, be sure to use the same free offer in both cases. Then email both lists for at least two months and see which one earns you more money.

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Know the Law Regarding Email

By Hassan Ko on April 12, 2025 in Blog

The FTC rigorously enforces email compliance laws. Make sure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.

Here are the rules that businesses must follow:
Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information — including the originating domain name and email address — must be accurate and identify the person or business who initiated the message.

Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.

Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.

Tell recipients where you’re located. Your message must include your valid physical postal address.

This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.

Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity.

Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.

Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days.

You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request.

Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.

Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law.

Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

How to Increase Your Profits Right Now

By Hassan Ko on April 12, 2025 in Blog

Dan Kennedy tells the story of one of his clients who ran an introduction agency for divorced American men to meet foreign brides. (This was during the pre-internet days.)

Dan persuaded his client to raise his price from $395 to $3,995. (Not a typo – he multiplied his price by 10.)
Would you like to guess what happened to sales?
Believe it or not, they stayed THE SAME. But of course the owner made a LOT more money – ten times as much, to be exact.
Most marketers look at what their competition is charging, and they charge about the same. But what they don’t realize is their competitors probably did the same thing.
There’s a pizza place in a major city that has probably 100 competitors. Yet this pizza place outsells all of them, and does it without offering coupons or special deals, either.
How do they do it? Positioning. They claim to be a ‘gourmet’ establishment, and they charge more than any of their competitors.
Sometimes you just need to establish yourself as the premium option to set yourself apart. Other times you might need to add something to your product or service, such as personal involvement, to make it exclusive.
If you’re competing on price alone, you’re never going to do well. But if you can reposition your offer so that you can charge more – maybe even twice as much or five times as much – then you become the gold standard that people want.

How to Make Big Money Online by Talking

By Hassan Ko on April 12, 2025 in Blog

Do you enjoy speaking and explaining things? Do you have a topic you’re knowledgeable about, even passionate about that others want to know more about?

And do you know someone who can intelligently talk with you about that topic? Then you can make fantastic money by speaking. Here’s how…

First, choose your topic. Use the same criteria you would use for creating any kind of info product – are people willing to pay for this info? Next, find a partner, preferably someone just as knowledgeable about the topic as you, or someone who has complimentary information and knowledge to share.

Next, write an outline of what you will cover. Make sure the two of you agree on what will be covered and that you’re not leaving anything out. Now talk on the phone and record the conversations using your conferencing service of your choice. It might take you one or several calls to cover everything. Really more calls are better, since the product you’re creating will have a higher perceived value.

Now get transcripts of the calls made, and sell the entire package as one product. You can do this from start to finish, including transcripts and sales letter, in 7 to 10 days. Result? You’ll have a product you can sell for months and years to come. Split the profits with your partner, promote to both of your lists, place it on ClickBank, sell it through forums, etc. I know people who’ve cleared $50,000 to $100,000 on a product like this. Splitting the profits with your partner, you would walk away with $25,000 to $50,000. Not bad for spending a few hours on the phone.

The shortcut you probably don’t want to take: Yes, you can do this by yourself. Sure, you get to keep 100% of the profits after affiliate commissions. The problem? Your product will almost certainly not be half as good as it would be if you had a partner who knew as much about your topic as you do.

First, there is a synergy and energy that develops between two people having a conversation that you just don’t get talking to yourself. Second, your partner is bound to have information and stories you don’t have. Third, one person lecturing can be – let’s face it – boring. Fourth, a partner with their own list will double initial sales and help you to spread the word with affiliates, creating momentum from the first day you launch.

Can you make a recorded product by yourself? Absolutely, and some people have been very successful doing just that. But everything else being equal, you’re almost always better off partnering with someone else.

Tips for making the calls/recordings: Keep the energy high and the umms, errs and ahhs to an absolute minimum. Have fun, smile, laugh and joke when appropriate, and give great, timely, usable information that will truly make a difference for your listeners. You’re value is to quicken their learning curve so be sure to do this to the very best of your ability, and not only will you make money once, but some of these customers will be eager to buy future products you develop in the future as well!

Don’t Buy Until You’re Ready to APPLY

By Hassan Ko on April 12, 2025 in Blog

Don’t buy an Internet Marketing product unless you know you’re going to use at least one piece of information inside that product immediately.

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For example, you’re creating a forum and you see a product on how to get people really active inside your forum and you know you’ll use that product immediately, so you buy it. You’re making your money back on that product almost immediately.

But then you see a great looking product on how to do webinars, but you don’t do webinars and you have no immediate plans to do any in the future. Should you buy it? After all, you may use it down the road and you may make money from it, right? I think you already know the answer from your past experiences – don’t buy it.

All you have to do is look at your hard drive at all the products you’ve purchased in the past that you haven’t touched to know that unless you’re going to use the product immediately, odds are very good you will never use it.

Because what happens? A year from now you decide to do webinars. Great. The only thing is, you’ve totally forgotten that webinar product you bought a year ago. Or you remember it, spend a half hour searching for it, only to discover halfway into it that the info is outdated and you would have been better offer buying a new info product on webinars.

I call this just-in-time learning. You buy an info product “just in time” to learn from it and USE THAT INFO to further your business. You’ll be surprised how much money you’ll save this way, and how much more you’ll earn from the products you actually do purchase, because you APPLY what you learn from them to grow your business.

Maximize Sales by Discovering Your Buyers’ Secrets

By Hassan Ko on April 12, 2025 in Blog

Like it or not, the balance of power in the marketplace has shifted from sellers to buyers. Buyers have more information at their fingertips and more choices available than ever before. And because of this, if you don’t have a good understanding of your customers then your marketing is going to be akin to throwing mud against the wall in the hopes that something, somewhere sticks.

The trick to knowing your customers? It’s as simple – and as difficult – as turning halfway around so that rather than viewing your business through your eyes, you’re now looking at it through your customers’ eyes.
The more attuned you are to seeing your business through your customers’ eyes, the more successful you will become. Here then are steps you can take to make this transition…
Ask yourself, “What do your customers need?” What is the customer trying to accomplish and how are you going to help them accomplish it? What’s the result they’re looking for, and why are they going to contact you to get that result?
Understand the context in which they’re seeing your marketing message. Are they getting input from friends and family? From experts? What websites are they visiting? What kinds of offers are they exposed to?
What’s important to your customer? What is your buyer thinking, feeling, doing and saying?
What’s your customers fears? What kind of pain are they in? What keeps them up at night?
What are your customers’ aspirations and goals? What are they seeking, and what do they want to achieve?
Try to get in their head and speak as they would speak and think as they would think. Rather than saying, “My customer is afraid of losing her husband if she doesn’t lose weight,” say it from her point of view. “I’m afraid (terrified?) of losing my husband if I don’t lose this ugly fat.” See the difference? Your goal is to really channel that person and find out what it feels like to be them. As you can imagine, this is going to help you tremendously with your marketing message.
How does your customer perceive you, your business and your product? Your customers want to know how your product is going to really help them, if they can trust you, if they feel comfortable buying from you. Imagine being them: “Is this going to work? Will I get the results I want? “Does this guy know what he’s doing?”

And now we come to an element almost no marketer thinks about – justification. Your customer may have to justify their purchase to a spouse or boss. They’ve got to explain their decision. “What am I going to tell my wife? How will I explain to the boss that this is the best choice?”
Next – what style of buyer is your typical customer? Are they:
– The person who wants to have all the facts and details before they make a decision.
– Spontaneous, living in the moment, disliking details, making quick decisions and afraid they’ll miss out on something great?
– Slow to make decisions, placing others needs ahead of their own, looking at the big picture?
– Or are they curious, goal-oriented, highly motivated and focused on doing whatever it takes to be competitive?
Once you understand which general type of buyer your customers tend to be, you can personalize your marketing for that particular type of buyer, all the way from how they like to receive their information to how they make that final buying decision.
And lastly, where are your customers found? Not only in terms of geographic location, but also in terms of what websites do they frequent, when do they go there, and how can you attract their attention?
The more you can get into your customer’s head, the more you can tailor your products and the marketing of those products to exactly suit your customers, the more successful you will be.
I simply cannot stress this enough: Buyers hold the cards, and until you learn to sit down at the same table with them and play by their rules, your business won’t be nearly as profitable as it could be.

Boost Sales by Discovering Your Buyers’ Secrets

By Hassan Ko on April 12, 2025 in Blog

The more attuned you are to seeing your business through your customers’ eyes, the more successful you will become. Here then are steps you can take to make this transition…

Ask yourself, “What do your customers need?” What is the customer trying to accomplish and how are you going to help them accomplish it? What’s the result they’re looking for, and why are they going to contact you to get that result?

Understand the context in which they’re seeing your marketing message. Are they getting input from friends and family? From experts? What websites are they visiting? What kinds of offers are they exposed to?

What’s important to your customer? What is your buyer thinking, feeling, doing and saying?

What’s your customers fears? What kind of pain are they in? What keeps them up at night?

What are your customers’ aspirations and goals? What are they seeking, and what do they want to achieve?

Try to get in their head and speak as they would speak and think as they would think. Rather than saying, “My customer is afraid of losing her husband if she doesn’t lose weight,” say it from her point of view. “I’m afraid (terrified?) of losing my husband if I don’t lose this ugly fat.” See the difference? Your goal is to really channel that person and find out what it feels like to be them. As you can imagine, this is going to help you tremendously with your marketing message.

How does your customer perceive you, your business and your product? Your customers want to know how your product is going to really help them, if they can trust you, if they feel comfortable buying from you. Imagine being them: “Is this going to work? Will I get the results I want? “Does this guy know what he’s doing?”

Next – what style of buyer is your typical customer? Are they:

– The person who wants to have all the facts and details before they make a decision?

– Spontaneous, living in the moment, disliking details, making quick decisions and afraid they’ll miss out on something great?

– Slow to make decisions, placing others needs ahead of their own, looking at the big picture?

– Or are they curious, goal-oriented, highly motivated and focused on doing whatever it takes to be competitive?

Once you understand which general type of buyer your customers tend to be, you can personalize your marketing for that particular type of buyer, all the way from how they like to receive their information to how they make that final buying decision.

And lastly, where are your customers found? Not only in terms of geographic location, but also in terms of what websites do they frequent, when do they go there, and how can you attract their attention?

The more you can get into your customer’s head, the more you can tailor your products and the marketing of those products to exactly suit your customers, the more successful you will be.

I simply cannot stress this enough: Buyers hold the cards, and until you learn to sit down at the same table with them and play by their rules, your business won’t be nearly as profitable as it could be.

Can I Pick Your Brain?

By Hassan Ko on April 12, 2025 in Blog

If you’re a success at almost anything, sooner or later someone is going to ask you, “Can I take you to lunch and pick your brain?” And interestingly enough, if you’re a successful marketer you’re going to get his question a LOT. So how do you answer?

It’s up to you of course. Do you want to give your information away for free? Over and over? If you’re selling “how to market” type information, it’s perfectly reasonable for you to not give away services you normally charge for. After all, no one is asking doctors, “If I take you out to lunch will you look at my mole?”

Sere’s how you can answer that question…

Let’s say you teach Internet marketing, and you’ve got both free information that you give away and also paid products. Maybe you even do marketing consulting work. Someone asks you the take-you-out-to-lunch question, and you say, “I’d be happy to set up a consulting session with you next week, I’ll email you the details.”

Then you email them a link to your free information, along with the details of your paid product or service. Then they can choose if they want to move forward or not. It’s a nice way of letting them know that you don’t give away your best work for free.

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Tag Archives | network marketing

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