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Conquer Your Inner Critic to Be Successful

When you grow up you tend to get told the world is the way it is and you just have to live your life inside that world as best you can.

 

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Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money. Don’t step on toes, don’t be too cocky.

That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call ‘life’ was made up by people that were relatively no smarter than you and so if you want to change something in your world… you can change it, you can influence it, you can build your own things that other people can use too.

You are more useful than you know. Once you learn that, you’ll never be the same again.

This is the advice I learned from Steve Jobs. You know that billionaire guy with the Apple fetish? He rocked. And more than that, he knew he did.

That was the biggest secret to his success on and offline – like you, he initially thought ‘I don’t want a job. I want to be an entrepreneur. Most of us end there and then let self-doubt cloud any potential of getting any further. We make a few bucks; we live pretty comfortably, and we dream realistically. We see the obstacles. But obstacles don’t stop us from going further as we may think – it is actually how resourceful we are in dealing with them. We can’t let a few trials dictate to us where our ceiling of success is.

And while being safe instead of bold is a good strategy if you like this life… there is no harm in a little self -love. It is this that creates the boldness.

If you wonder what being bold has to do with being successful or you think that talking about self-love is a little too ‘new-Agey’… then let’s get scientific.

55% of all of our communication (that is how we present ourselves to the world) is not what we say and do. It is our body language. It is what we do with our face and our tone. The words you say are a side note. And so, it is essential to believe in yourself each day before you ever set foot online thinking you’re going to make a million because – heck – if you don’t believe it and you are not congruent, not one customer is going to believe that you’re the one to solve all their problems either.

So next time you say, I don’t want to sell myself’ or ‘I’m not sure people will like my product’ or ‘Am I charging/asking too much?’, make sure that the answer to that is in line with how much you value yourself. Be the value and people will pick up on it. Tell yourself you have lots to offer and that you can do it.

And why not… many people talk to themselves negatively all day long and this is not a great strategy for motivation is it?

I’ll say it one last time… you want to succeed.

Do it from the inside out – believe you can first. Believe you are worth that money. It is from a place of fear and worry that most people never pick up that phone and call when they should, most people never ask for what they want (at the price they want) when they know they should. That’s what separates the people that do things from the people who just dream about them. You’ve got to act. You’ve got to be willing to fail. You’ve got to be willing to crash and burn. And when it is all done and it’s time to get up, it’s not your legs that will lift you… it’ll be your self-belief.

Deep breath and say it – You’re worth it.

 
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How to Use Coupons to Grow Your Brand

Coupons have been around since the beginning of man’s shopping experience. People love coupons because it gives them an extra discount on something that is much needed and wanted. They are an incentive to buy and leave you with a pleasant feeling that you saved money. In fact, coupons are a very powerful tool to grow your business and brand.

 

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You aren’t just giving the customer a reason to buy but allowing them to save their hard-earned money and not spend it all in one place. This will always get you on their good side and also gain trust that you really want them to save money.

How creative can you be with coupons? There are many different types of coupons to give. One type of coupon is an amount that is discounted from the total price. Simply put $5, $10, $15 dollars off a product for example.

Another type of coupon is “BOGO” or “Buy One Get One” free or half off. It is for you to determine which products and services go together to give someone half off or even a free product with their purchase.

A different variation of the “BOGO” coupon or discount is to buy multiple products to get one free or half off. You can have them buy as many as you like, but the price needs to be reasonable. It can be any price you set, but it has to be something that a customer would feel is worth buying and useful to them.

You can also be creative and give people a discount for referring your business to others. You can give a money amount or a percentage off their next order. Again, people are saving money and also it is a way of inexpensive advertising. When people learn they will save money with you, the potential to gain more customers is stronger.

If you sell physical goods, you can offer free shipping. As you know amazon.com offers free shipping to Prime members on many products. You can do the same if you have your own private store online. You may want to be a little more competitive and offer free shipping on items of lower prices. Make sure it is cost effective though.

You can also take a percentage off the total price if someone spends a certain amount with you. For instance, say you will give 10% off if they spend $50, or $100, but only if it meets or exceeds the amount. This will help you out in making money but also encourage customers to buy more from you.

Rebate coupons are also great. Do you remember the last time you bought something and got a rebate? You have to send a slip in the mail and wait for the money to come back, but on the Internet, you can make it more instantaneous. You know in today’s day and age; instant gratification is in high demand.

What you can do with coupons is really up to you. You can combine them or give them out weekly or monthly. You can be as creative with this as you can imagine. Sometimes people like to combine coupons with offers, or use multiple coupons at one time. Whatever you think will make the customer the happiest and still work to grow your business and brand.

With a number of different coupon options available for your use, now it’s to put some of these ideas into practice. Don’t just throw them in front of the customer and try to persuade them to buy just because they are getting a discount. That’s not actually good business practice, but throughout many years, people believed it worked.

Buyers will come to you because they like your products, they like your brand, or they like your attitude. Just reach out to those who are interested and treat them nicely by offering coupons and discounts to build customer loyalty and gain more referrals. This is a sure-fired way to grow your business over time.

 
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