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Hate Testing Your Funnel? Do This Instead

By Hassan Ko on February 28, 2025 in Blog

You already know that the better your funnel converts, the more money you can make. You can spend more on advertising or pay more in affiliate commissions and still make tons of money. The trick, of course, is getting your sales funnel to convert well. And to do that, you need to test… well… everything.

You need to test the sales copy that brings someone to your squeeze page, the copy on the page, the look of the page, the title of the freebie you’re giving away, the cover of that freebie, the offer they see when they subscribe, the upsell offer after that (if there is one) and so forth.

You. Must. Test. Everything.

Which is time consuming and costly. Because it could be days or weeks before you even manage to break even, much less start earning a profit – if you ever do at all.

But there is a massive shortcut that some people are taking, and I would be remiss if I didn’t at least tell you about it.

We could debate the ethics on this but we won’t. I leave that up to you. The fact is, people do this sort of thing in every single industry all the time, so it is nothing new. What is new is that the average Joe or Jane marketer doesn’t think to do this.

And if you haven’t guessed yet, I’m talking about modeling another marketer’s business. That is, replicating someone else’s sales techniques and processes. You’d be surprised how many people already do this in one form or another.

I’ve even seen marketers take pride when their own funnels have been modeled. And no, it’s not copying. At least, not if it’s done correctly.

The idea isn’t to copy the text or even use the same products. Rather, it’s to model in terms of design, options presented, layout, pricing, number of upsells and downsells and so forth.

Your headlines might be the same color, size and font. But it’s YOUR headline. Your video might be in the same location on the page, but it’s YOUR video. You’re selling your own products, not theirs.

Your sales copy will be different. Your bullet points will be different. Your key benefits and so forth will be different. But things like the layout of sales pages, colors, fonts, and so forth aren’t copyrighted.

Does a green ‘buy now’ button work better than a red one?

Does a centered black headline in Verdana that asks a provocative question do better than a red headline on the right in Tacoma that makes a bold statement?

Does having the opt in box above the fold convert better than having a long list of bullets and the opt in box beneath the fold?

There are 1,001 decisions to be made when creating a new sales funnel. But emulating a funnel that is already proven to work can make the process a whole lot easier. And faster, too.

Big time marketers can literally spend tens of thousands of dollars on traffic to test what converts best. But by emulating their funnels (not copying) you can get a leg up on what’s working.

How do you know which funnels are working the best in your niche? If you’re in the IM field, you can check their stats in JVZoo, Warrior Plus and ClickBank. In other niches, ClickBank can be a reliable indicator, as well as paying attention to which products you see promoted via paid ads time and time again. If they weren’t making sales, they wouldn’t be paying to promote these products.

One last thing… this doesn’t mean you shouldn’t still test. Since this is your own funnel with your own copy and your own products, testing will give you a ton of info on how to raise your conversions as much as possible. But by emulating a proven funnel as the foundation to your system, you get to take a massive shortcut that will have you in profit that much faster.

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Add This Simple Line to Every Email You Send to Earn Thousands in Extra Income

By Hassan Ko on February 26, 2025 in Blog

This is truly old school and yet most marketers never do this. In fact, it can add several hundred dollars or more to your bottom line each and every month. And all it takes is a line or two of text in your emails.

What is it?

The signature line.

Place a simple signature line with a link to an offer as a footer in every one of your emails you send out to your list. This can be to one of your flagship products, such as your coaching program or a high-end course.

Yes, it sounds almost too simple, doesn’t it?

You probably won’t get a lot of clicks on this link for a couple of reasons: They’ve already clicked on the main link higher up in the email. Or your list goes ‘ad blind’ because they keep seeing this same line over and over again.

This is why you want to promote a flagship product with a fairly high price tag. For example, if you have a $500 coaching program and you only get one sale that month from your signature line, that’s still $500 profit. And it’s even more if it’s monthly billing.

You can change the line from time to time to keep it fresh.

Frankly, you don’t need to spend a lot of time on this. Just write your line, add it to your footer and forget about it for a couple of weeks until you change it.

And then see what happens. It could add thousands to your bottom line each year.

How to Become the Go-To Expert in Any Niche Online with No Previous Experience

By Hassan Ko on February 23, 2025 in Blog

Are you entering a niche in which you have ZERO experience? Good. Actually, great! Here’s what you do…

Start a blog. From day 1, explain that you know nothing about (your new topic, such as cooking) but you’re on a quest to learn (a specific outcome or goal, like how to make the world’s best pancakes) and invite the reader to make the journey with you.

Now start reading about your topic. A lot. Buy and use the products in your niche. Write about what you learn, and tell about your experience with the products. Recommend the good ones.

Once you’ve got a dozen or more blog posts, start asking experts in the niche for interviews. If you’re too shy or nervous at first, you can start with email interviews and work your way up to audio interviews. You become the researcher / reporter, and you let the experts handle the heaving lifting.

In 1-5 years? Now YOU’RE the expert. And you never had to lie about knowing stuff you didn’t know when you got started. In fact, you have to be honest, truthful and yourself the entire time. And you’ve built a tremendous rapport with your audience who very much feel you’re just like them.

When you use this formula, your readers will trust you and they’ll act on your advice, whether that’s to buy an affiliate product you recommend, buy your own products or eventually let you coach them.

Why You Should Email Your List Every Day

By Hassan Ko on February 22, 2025 in Blog

I’m not sure why I’m still getting pushback on how often to email your list. My answer is daily, or even more often if you’ve got a good reason. But a lot of marketers out there ‘know’ that the ‘rule’ is to email 3 times per week. Except… it’s not.

Picture your favorite sexy movie star, whoever that might be. Imagine that every day that sexy movie star emails you a new picture of themselves – naked.

Would you think they are mailing too often? Doubtful. I’m going to guess you would be eagerly anticipating that next email and opening it with delight.

Disclaimer: Do NOT send your list naked pictures of yourself. That was just to prove the point that if your emails are interesting enough, people will welcome them every day.

If your emails contain tomorrow’s winning lottery numbers or hot stock picks, will they get opened? You bet.

But if your emails are lame, boring or worse, then what happens? People say you’re emailing too often because they aren’t interested in what you’re sending them. Think about how to make your email content more like a hot stock pick or a naked movie star, and less about boring stuff no one cares about. Then you can email as often as you like.

As always, learn to live with unsubscribes because you’re going to get people unsubscribing no matter how frequently or infrequently you mail. Don’t worry about it.

And one more thing… if you’re still skeptical about the value of emailing every day, do this test: Take a look at how much you earned from your list in the last 30 days. Now email daily for the next 30 days and compare totals. You’ll notice a big difference.

Customers buy when they are ready. Thinking you can send one or two emails and get all the potential sales out there is naïve at best. You’ve got to keep reminding them of why they want to buy and do it in a way that makes them want to read your emails.

Tall order, right? But you know your niche and you know what makes them tick and what best grabs their interest. Now use that special insider knowledge and email your list something engaging every single day!

Double Your Income with Just One Email?

By Hassan Ko on February 21, 2025 in Blog

Here’s a quick case study that could potentially double your email profits. This marketer sends out an email to his list 5 or 6 days a week. These emails have news, information and one offer. But on the seventh day, he does something completely different, and this one simple change is doubling his income every week. I’ll bet this can work for you too!

So how does it work… Well, he calls it his “Weekly Roundup” and in it he lists all the hottest selling affiliate products offered that week. Each one gets a short section of its own with a title, description and his affiliate link.

He says that most weeks he makes as much from that one email as he does from all of his other emails combined.

I asked him if he didn’t get more unsubscribes from that email, since it looks so different from his others, but he says he makes it look and feel different on purpose. It’s his way of letting his audience know it’s the one-time weekly email, and the rest of the week they’d be getting good content and not just a sales pitch.

He also titles it, “Weekly Roundup” and uses a date such as, “January 1-7, 2023” to indicate this email will only show up once a week.

Yes, it’s simple, and often the best marketing strategies are. Implement this into your own email marketing plan and you can potentially 2x+ your income with a single weekly email.

Can You Really Earn $5,000+ Per Month Selling Older Affiliate Products This Way?

By Hassan Ko on February 17, 2025 in Blog

In the online marketing world, programs typically are promoted hard for a few days or weeks once they launch. After that, marketers and affiliates alike tend to move on to the next hot thing. This opens up a huge opportunity for anyone willing to do a little leg work. And this can work in multiple niches – not just online marketing.

One gal I know (I’ll call her Betsy for our purposes) watches her favorite marketers to see what products they create. She knows the products are high quality because she knows these particular product creators and is familiar with their work.

Once a product seller is no longer actively promoting a product – which can generally take 1 to 6 months – Betsy contacts them and asks if they can do a deal. Sometimes she buys the rights to the product and thus gets to sell it for any price she chooses and keep 100% of her sales.

Other times she negotiates a deal for her customers – a steep discount they can only get by purchasing through her.

And third, Betsy will sometimes put together a package deal of 2 or more products, either from the same or different product creators, and these package deals tend to do really well.

She builds her list by advertising that she offers steep discounts on popular programs as well as many freebies, too.

And that’s a good point… she is highly generous with ‘one problem – one solution reports’, generating about one per week and giving them away to her list. Of course, each report also promotes a discounted program, so there is a method to her generosity. I don’t know how much she’s earning doing this, but I suspect it is far, far in excess of the $5,000 a month I mentioned above.

This model could also work with anything that can be discounted, including services, tangible products and so forth. It’s a nice little business and I’d estimate she only spends about 2 hours a day on it. I think anyone can use this income strategy. How about you?

7 Mistakes Made on Your About Me Page

By Hassan Ko on February 13, 2025 in Blog

A good ‘About Me’ Page doesn’t have to be fancy or complicated. In fact, it just needs to communicate a few key things. And yet people keep making these same 7 mistakes over and over again on their About Pages.

1: Surprise! Your ‘About Me’ Page isn’t about you.

Nope. It’s about the person who visits the page. This is where you tell that person why they should bother with you, or products or your site.

Talk about their problems which you solve. Talk about how you can help them to achieve their goals. Let them know what’s in it for them. And only talk about yourself in the context of how you help your readers.

2: You’re talking too much.

Your About Me Page should be interesting, not mundane; just long enough, but no longer. Write your rough draft for your About Page. Set it aside for a day or two. Come back and remove everything that doesn’t move your prospect closer to knowing you, liking you and trusting you. Then have a friend read it and tell them to point out all the parts where they were losing interest, and either fix or remove those.

3: Your writing is boring.

Borrrrrringgggg. Snooze… Write in your own voice, lose the hype and the jargon, be a little funny and most of all, be your real self and not some drone.

4: You’re using only video.

Sure, video is great for establishing rapport… with those people who like video. But you’ll have visitors who don’t want to have audio blasting for everyone around them to hear, and you’ll have other visitors who don’t want to sit through a 5-minute video.

If you do use video, keep it short and be sure to include text, too.

5: Your picture is AWOL.

Okay, having your photo on your About Page is optional. I know some people like to keep their face on the down-low because, well… trolls. But if you don’t mind having your photo online, then by all means put it on your About Page to give people a better sense of who you are. It will also help them to remember you, too.

6: Your name is missing.

Have you ever been on a website with awesome writing and you wanted to know who is writing this stuff, but the About Page just has some corporate mumbo-jumbo and nobody’s NAME? I have. You need a first name and a last name, so don’t just say, “Bob” because I want to know, Bob WHO?

If your name is too generic, such as John Smith, you might add a middle name to everything you do online to make it easier to find you in the search engines, such as John Vincent Smith. If you don’t want to use your REAL name, that’s okay, too. Many people work under professional pseudonyms. Also, remember to add any professional, relevant credentials you might have.

7: You don’t have an About Page.

If you’ve read this far, then I’m guessing you understand the importance of an About Page, even if you don’t have one yet. If you’re hoping no one has noticed that you don’t have one, well… we have.

And if you’ve given it some totally clever name like, “Guess What?” “The Deets” or “Check This Out” then it would be a great idea to rename it to “About” or “About Me.” Why? Because if I’m looking for the “About Me” page then I’m going to pass right over all those ‘clever’ names and assume you didn’t bother to create an About page.

5 Ways Icons Boost Your Email Marketing

By Hassan Ko on February 7, 2025 in Blog

It might seem strange to think of icons as helping with your email marketing efforts. After all, it’s the message that’s important, right? But anything that can help you to better convey your message is something worth looking into.

Icons can highlight your company’s benefits and show the positive effects of your offer. They can demonstrate particular features or characteristics of your product or service. And they can be used to split email blocks, making the message easier to read.

What else can icons do for your emails?

1. Icons help organize the content.

No doubt you’ve seen this on webpages but perhaps not as often in emails. Imagine if your email has three options:

→ Ask a Question
→ Share Feedback
→ Get More Information

Each of these can have an appropriate icon that helps to organize and clarify the options. “Ask a Question” can be a question mark; “Share Feedback” might be a talk balloon and “Get More Information” could be a video icon, a book icon, a person icon or whatever, depending on the format of the information.

2. Icons help express ideas.

There are times when an icon can be used either in place of – or in conjunction with – a keyword to clarify the meaning in a more straightforward manner. For example, a play button icon is so universally understood, it makes more sense to use that than to use the word, “Play.”

3. Icons can replace heavy images.

Images in emails are great… until they aren’t. Images need to be downloaded, they can be blocked by email clients and unfortunately their appearance changes in different apps. While icons are less expressive, there are times when they are a better choice than stock photography.

4. Icons support your brand identity.

If you are using a particular set of icons on your website and advertising, it pays to use them in your emails as well to maintain your overall design and brand strategy.

I’ll bet there are certain businesses that you recognize by icons (for example, social media sites). If you received an email from them that did not contain those icons, it wouldn’t look authentic. In fact you might even suspect it was a phishing email to steal your info.

5. Icons reinforce interactive elements.

When it comes to things like call-to-action buttons, icons can reinforce the action you want taken by the reader. And they can also be animated to draw attention to something important, like the “Check it out” or “Grab your copy” button.

If you’re just getting started in email marketing, give icons a pass until you master the basics. But if you’re looking for a way to increase your email readability and conversion rates then I highly suggest you spend the next week observing how others are using icons in their emails while you devise your own strategy.

It’s surprising what a few little icons can do for your business!

Got Online Trolls? Keep Up the Great Work!

By Hassan Ko on February 6, 2025 in Blog

You send out an email and someone writes back that you’re a liar. You post on your blog and someone says you’re an idiot. You create a new product and someone says it stinks and it doesn’t work. Congratulations, because you are doing something RIGHT.

If you’re trying to please everyone, you’re pleasing no one. People who are having a real and positive impact on the world are inevitably met with trolls and haters.

If no one experiences discomfort when they see your work, then your work isn’t having an impact.

Think of every successful person and company you know. Every single one of them has trolls and haters. And likely every single one of them knows that those trolls and haters are clear indications that they are on the right track.

Maybe you don’t have ‘haters’ after all. Maybe you have ‘fans in denial.’ It’s all a state of mind. Remember, when people hate on you, it’s often because you have something they want.

And here’s how to have fun with your haters: Realize that the less they like you, the more religiously they will be checking your page. So smile. And maybe write them this note:

“Dear haters, I have so much more for you to be mad at. Just be patient.”

A tiger doesn’t lose sleep over the opinion of sheep.

Is someone trying to bring you down? They’re already beneath you, and they probably secretly wish to BE you.

So love your haters.

They are often a true measure of your success.

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3 Things Prospects Want to Hear From You

By Hassan Ko on February 5, 2025 in Blog

You might not be telling your prospects and customers everything they want to know – and it’s hurting your sign-ups and sales. Yet these are 3 easy fixes you can do in a day…

Tell them what they get when they join your list.

Tell them how you are different.

Solicit feedback.

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